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This is Fred

This is Fred

This is Fred, in collaboration with Atelier Three, presents a narrative that moves beyond clothing into a space where identity, culture, and subculture intersect. At the heart of the brand lies a distinctive fusion: Japanese-inspired minimalism and precision woven together with the raw, immersive energy of techno and underground club culture.

The result is an alternative silhouette language — baggy, relaxed forms that carry a sense of freedom and movement, yet are anchored by sharp, elegant cuts. It’s a balance that feels intentional rather than contradictory: softness meeting structure, ease meeting discipline. These are garments designed for everyday wear, but with an edge — pieces that transition seamlessly from the street to the night, from solitude to sound.

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This is Fred
Wrap Trousers Mixed
Regular price £160.00
Sold out
1 in stock
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This is Fred
Funnel Vest
Regular price £185.00
1 in stock
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This is Fred
Split Neck Shirt (cotton drill)
Regular price £195.00
1 in stock
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This is Fred
Panel Shorts (Vegan Leather)
Regular price £275.00
1 in stock
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This is Fred
Vegan Leather Asymmetric Pleated Shorts
Regular price £275.00
1 in stock
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This is Fred
Wrap Shorts Mixed
Regular price £155.00
1 in stock
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This is Fred
Wrap Trosuers Cotton Drill
Regular price £190.00
1 in stock
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This is Fred
Samurai Trousers Cotton Drill
Regular price £180.00
1 in stock
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This is Fred
Split Trousers
Regular price £225.00
1 in stock
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This is Fred
Matrix Gillet
Regular price £195.00
About us

Atelier Three is more than just a retail space; it is a collaborative ecosystem designed to champion the next generation of creative talent.
Driven by a passion for local artistry and the growth of emerging brands, we provide a curated platform where innovation meets community.

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