{"title":"Menswear","description":"","products":[{"product_id":"matrix-gillet","title":"Matrix Gillet","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eMATRIX GILET – Handmade in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA structured layering piece with sculptural intent, the Matrix Gilet fuses utilitarian detail with bold, architectural form. Crafted in a heavyweight wool finish, its angular lines and dramatic drape offer a contemporary rework of the classic vest.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFeaturing a clean zip front, exaggerated side panels, and an integrated tie belt with buckle fastening for adjustable styling. Welt side pockets are trimmed with vegan leather, adding tonal contrast and functional edge.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eIdeal for transitional layering or standout styling, this gilet channels urban tactility with minimalist restraint.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Structured wool-finish vest\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Zip front closure\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Welt side pockets with vegan leather trim\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Extended drape panels with side venting\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Adjustable belt with buckle fastening\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHandmade in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA directional piece designed to sculpt the silhouette — fluid form meets tailored control.\u003c\/span\u003e\u003c\/p\u003e","brand":"This is Fred","offers":[{"title":"Default Title","offer_id":55951909847422,"sku":null,"price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9485\/8622\/files\/image_0065_jpg.webp?v=1752556126"},{"product_id":"funnel-vest","title":"Funnel Vest","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFunnel Shirt Vest – Handcrafted in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA sculptural essential with bold restraint, the Funnel Shirt Vest reimagines sleeveless tailoring through an architectural lens. Featuring a dramatic funnel neckline and side split hem, this piece offers volume and edge in a minimalist silhouette.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eCut from 100% cotton, its clean front and extended length make it an ideal standalone piece or base for directional layering.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Shirt vest\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Funnel neckline detail\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Side split hemline\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• 100% cotton\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Machine washable 30ºC or below, hang to dry\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHandmade in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eUnderstated but unconventional, this vest makes a quiet statement—fluid, structured, and always composed.\u003c\/span\u003e\u003c\/p\u003e","brand":"This is Fred","offers":[{"title":"Default Title","offer_id":55951910240638,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9485\/8622\/files\/786a9016_jpg.webp?v=1752556141"},{"product_id":"split-trousers","title":"Split Trousers","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSPLIT TROUSERS – Handmade in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eTailored with architectural precision, the Split Trousers deliver a bold silhouette rooted in structure and movement. Made from 100% Irish linen, they feature a clean front zip and button fastening with a wraparound construction that adds depth and dimension.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eGenerously wide-legged, the cut creates a dramatic fall that moves fluidly with the body — a strong statement in proportion and design. Functional welt pockets are subtly integrated at the sides, maintaining sleek lines without sacrificing utility.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDesigned for those who appreciate refined construction and avant-garde expression.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Front zip and button fastening\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Wraparound front panel for sculptural form\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Side welt pockets\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Wide-leg cut with a strong drape\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• 100% Irish linen\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHandmade in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe Split Trousers are a modern take on tailoring — where fluidity meets strength.\u003c\/span\u003e\u003c\/p\u003e","brand":"This is Fred","offers":[{"title":"Default Title","offer_id":55951910437246,"sku":null,"price":225.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9485\/8622\/files\/88_jpg.webp?v=1752556151"},{"product_id":"samurai-trousers-cotton-drill","title":"Samurai Trousers Cotton Drill","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSamurai Trousers – Handcrafted in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eInspired by traditional silhouettes and reimagined for the everyday, the Samurai Trousers bring bold structure to soft form. Designed with a dramatic drop-crotch and layered front and back panels, these trousers balance volume with clean geometry.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAn elasticated waistband ensures ease of wear, while hidden slit pockets beneath the front panel add utility without disrupting the silhouette. Cut from 100% organic cotton, they move with intention and comfort.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Elasticised waistband\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Drop-crotch\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Front and back panels\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Slit pockets under front panel\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• 100% organic cotton\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Machine washable 30ºC or below, hang to dry\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHandmade in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhether styled with oversized shirting or pared-back basics, these trousers are built for fluid motion and quiet distinction.\u003c\/span\u003e\u003c\/p\u003e","brand":"This is Fred","offers":[{"title":"Default Title","offer_id":55951910535550,"sku":null,"price":180.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9485\/8622\/files\/0101_jpg.webp?v=1771297974"},{"product_id":"wrap-trosuers-cotton-drill","title":"Wrap Trosuers Cotton Drill","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWrap Trousers – Handcrafted in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAn evolution of the wrap silhouette, the Wrap Trousers offers a full-length take on ease and structure. Cut from 100% organic cotton, these trousers pair sculptural drape with relaxed tailoring for a look that’s both directional and wearable.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe elasticated waistband and drop-crotch fit allow for fluid movement, while the overlapping front panels introduce architectural detail. Finished with a side slit pocket, they balance form and function with refined restraint.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Elasticated waistband\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Overlapping front panels\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Drop-crotch construction\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Side slit pocket\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• 100% organic cotton\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Machine washable at 30ºC, hang to dry\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHandmade in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eIdeal for layered looks or worn as a standalone statement, the Wrap Trousers delivers everyday comfort with a bold, sculpted edge.\u003c\/span\u003e\u003c\/p\u003e","brand":"This is Fred","offers":[{"title":"Default Title","offer_id":55951910764926,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9485\/8622\/files\/0090_jpg.webp?v=1771297971"},{"product_id":"wrap-trousers-mixed","title":"Wrap Trousers Mixed","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWRAP TROUSERS – Handmade in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA core silhouette reimagined with sculptural elegance, the Wrap Trousers balance comfort with sharp architectural detail. Featuring a dropped crotch and an overlapping front panel, these trousers blend ease of movement with bold, angular form.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eCut from a soft-yet-structured fabric, they are finished with a wide elasticated waistband for a flexible fit, and slit side pockets for utility. Designed for both everyday wear and elevated layering, these trousers offer a directional alternative to standard tailoring.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Elasticated waistband\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Drop-crotch construction\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Overlapping front panel detailing\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Slit side pockets\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e• Relaxed, cropped fit\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHandmade in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA modern essential — expressive shape with wearable function.\u003c\/span\u003e\u003c\/p\u003e","brand":"This is Fred","offers":[{"title":"Default Title","offer_id":55951911354750,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9485\/8622\/files\/image_0037_jpg.webp?v=1752556184"},{"product_id":"wrap-shorts-mixed-1","title":"Wrap Shorts Mixed","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWrap Short – Handcrafted in East London\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA directional silhouette with an easy, utilitarian edge, the Wrap Short reimagines comfort with purpose. Cut from 100% organic cotton, it’s designed to drape with intent—offering room through the leg and a structured waistband that holds form.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eOverlapping front panels add sculptural dimension, while a drop-crotch cut lends movement and ease. 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